Tuesday, February 17, 2009

Group Discussion or Content Rights for Creative Professionals

Group Discussion: A Practical Guide to Participation and Leadership

Author: Kathryn Sue Young

This highly respected and widely cited text takes an applied, problem-solving approach that recognizes the creative potential of the individual. It serves as a handbook on a variety of small-group communication activities, including conducting meetings (using the standard agenda) and handling conflict.



Read also Transborder Lives or Deadly Connections

Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age

Author: Arnold Lutzker

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions—whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

*Access to the most up-to-date copyright and trademark information
*Provides a firm understanding of the priciniples underlying the ownership and use of content
*Suits the perspective of the freelance artist as well as the in-house media professional



Table of Contents:
Preface to Second Edition
Preface to First Edition
About the Author
Pt. 1Copyright1
1Overview of Copyright: The Big Picture3
2What Is Copyright?9
3The Copyright Rights: The Coin of Copyright21
4Limitations on Copyrights: The Chili Pepper of Copyright29
5Compulsory Licensing: Government's Helping Hand43
6Penalties for Infringement: Paying the Price53
7Ownership of Copyright: Keeping What Is Yours57
8Online Service Providers: Gateway or Traffic Cop?65
9Right to Control Access: The Trump Card73
Pt. 2Trademarks81
10What Is a Trademark?83
11The Trademark Systems: How to Protect Your Mark97
12Strategy for Acquiring Trademark Rights: A "How-to" for Branding107
13Likelihood of Confusion: The Acid Test113
14Trademarks and Licensing: Follow the Money Trail119
15Trademarks in a Digital World: Domain Name Games and Other Fun127
Pt. 3Collateral Concerns: Things You Cannot Ignore137
16Unfair Competition, Publicity, and Privacy: Filling in the Holes139
17Antitrust Laws: Keeping Competition Alive145
18Patents and Trade Secrets: Powerful Partners151
19The International View: It's a Small World After All157
Pt. 4Content Rights: The Media and Film163
20News and Talk Programming: Competition for Content165
21Content Rights: The Realm of Music175
22Advertising: Being Content with Commercial Content185
23Sports Content: The Olympic Law of the Rings and Other Games191
24Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting197
25Colorization and Artists' Rights: Whose Work Is It?203
26Licensing and Distributing: The Business of Programming209
27Cable TV: A Pipe Dream221
28Media Consolidation: Content Synergy227
Pt. 5Content and New Media: The Internet Has Arrived233
29Cyberspace: Napster and the Code of the Wild West Revisited235
30Digital Doctrines: Defining Rights in an Electronic World241
31Teachers and a Digital World: How the Classroom Has Changed251
32Webcasting: A Primer for Digital Communication261
33Afterword: A Closing Thought269
App.: Useful Websites271
Glossary273
Index291

Monday, February 16, 2009

Explicit Cost Dynamics or Serializing Fiction in the Victorian Press

Explicit Cost Dynamics: An Alternative to Activity-Based Costing

Author: Reginald Tomas Yu Le

GETTING TO THE BOTTOM OF THE BOTTOM LINE

Traditional cost management systems typically defeat their own purpose by leading corporations to make decisions that ultimately do not optimize performance. These systems are the foundation for decisions that are made throughout the corporation. In order for organizations to increase performance beyond current capabilities, a new approach is needed that addresses issues such as understanding the true impact of various actions on the bottom line-and eliminating methods that distort numbers and narrow options. Explicit Cost Dynamics (ECD) offers such an alternative, and this expertly written, revolutionary book provides an indispensable introduction to the subject.

Informative and easy-to-read, Explicit Cost Dynamics:



• Provides an alternative view and understanding of the impact of costs, actions, and time on the bottom line of a corporation

• Explains how this new theory can lead to an overall profit maximization

• Shows that costs can be considered as either a function of activities performed, as a function of resources expended, or of time

• Shows that the difference between explicit dollars flowing into and out of a company is equal to the rate of change of cash

• . . . and much more to help CEOs, CFOs, controllers, cost managers, financial managers, and others involved in the decision-making process improve their organizations' overall bottom lines.


Booknews

Introduces the development and implementation of explicit cost dynamics (ECD), a nonallocation-based cost management system that offers an alternative to traditional cost accounting methods as well as activity-based costing. Contains chapters on limitation accounting, basic ECD measures, operational inconsistencies, resource and program management, practical use, and implementing ECD. Of interest to CEOs, CFOs, controllers, cost managers, and financial managers. Yu-Lee is a consultant in strategy, supply chain, information systems, and manufacturing operations. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Ch. 1Limitations of Cost Accounting1
Ch. 2What is Explicit Cost Dynamics?23
Ch. 3Understanding Explicit Cost Dynamics Costs45
Ch. 4Profit Dynamics69
Ch. 5Basic Explicit Cost Dynamics Measures91
Ch. 6Degree of Freedom Management107
Ch. 7Operational Inconsistencies123
Ch. 8Resource and Program Management143
Ch. 9Practical Use169
Ch. 10Implementing Explicit Cost Dynamics191
Index215

New interesting book: Health Communication or The Jewish Enemy

Serializing Fiction in the Victorian Press

Author: Graham Law

Drawing on extensive archival research in both Britain and the United States, Serializing Fiction in the Victorian Press represents the first comprehensive study of the publication of installment fiction in Victorian newspapers. Often overlooked, this phenomenon is shown to have exerted a crucial influence on the development of the fiction market in the last decades of the 19th century. A detailed description of the practice of syndication is followed by a wide-ranging discussion of its implications for readership, authorship, and fictional form.

Booknews

Law (English studies, Waseda U., Tokyo) shows how serial publication in syndicates of weekly news miscellanies throughout the British Empire was important in cultural and economic terms. A descriptive history of the rise and decline of the practice of syndication is followed by chapters that discuss its implications for readership, authorship, and the fictional form. Coverage includes well-known novelists, such as Thomas Hardy and Charles Dickens as well as "newspaper novelists" such as David Pae and Mary Elizabeth Braddon who published mostly through the weeklies. Annotation c. Book News, Inc., Portland, OR (booknews.com)