Tuesday, February 17, 2009

Group Discussion or Content Rights for Creative Professionals

Group Discussion: A Practical Guide to Participation and Leadership

Author: Kathryn Sue Young

This highly respected and widely cited text takes an applied, problem-solving approach that recognizes the creative potential of the individual. It serves as a handbook on a variety of small-group communication activities, including conducting meetings (using the standard agenda) and handling conflict.



Read also Transborder Lives or Deadly Connections

Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age

Author: Arnold Lutzker

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions—whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

*Access to the most up-to-date copyright and trademark information
*Provides a firm understanding of the priciniples underlying the ownership and use of content
*Suits the perspective of the freelance artist as well as the in-house media professional



Table of Contents:
Preface to Second Edition
Preface to First Edition
About the Author
Pt. 1Copyright1
1Overview of Copyright: The Big Picture3
2What Is Copyright?9
3The Copyright Rights: The Coin of Copyright21
4Limitations on Copyrights: The Chili Pepper of Copyright29
5Compulsory Licensing: Government's Helping Hand43
6Penalties for Infringement: Paying the Price53
7Ownership of Copyright: Keeping What Is Yours57
8Online Service Providers: Gateway or Traffic Cop?65
9Right to Control Access: The Trump Card73
Pt. 2Trademarks81
10What Is a Trademark?83
11The Trademark Systems: How to Protect Your Mark97
12Strategy for Acquiring Trademark Rights: A "How-to" for Branding107
13Likelihood of Confusion: The Acid Test113
14Trademarks and Licensing: Follow the Money Trail119
15Trademarks in a Digital World: Domain Name Games and Other Fun127
Pt. 3Collateral Concerns: Things You Cannot Ignore137
16Unfair Competition, Publicity, and Privacy: Filling in the Holes139
17Antitrust Laws: Keeping Competition Alive145
18Patents and Trade Secrets: Powerful Partners151
19The International View: It's a Small World After All157
Pt. 4Content Rights: The Media and Film163
20News and Talk Programming: Competition for Content165
21Content Rights: The Realm of Music175
22Advertising: Being Content with Commercial Content185
23Sports Content: The Olympic Law of the Rings and Other Games191
24Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting197
25Colorization and Artists' Rights: Whose Work Is It?203
26Licensing and Distributing: The Business of Programming209
27Cable TV: A Pipe Dream221
28Media Consolidation: Content Synergy227
Pt. 5Content and New Media: The Internet Has Arrived233
29Cyberspace: Napster and the Code of the Wild West Revisited235
30Digital Doctrines: Defining Rights in an Electronic World241
31Teachers and a Digital World: How the Classroom Has Changed251
32Webcasting: A Primer for Digital Communication261
33Afterword: A Closing Thought269
App.: Useful Websites271
Glossary273
Index291

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