Group Discussion or Content Rights for Creative Professionals

Group Discussion: A Practical Guide to Participation and Leadership

Author: Kathryn Sue Young

This highly respected and widely cited text takes an applied, problem-solving approach that recognizes the creative potential of the individual. It serves as a handbook on a variety of small-group communication activities, including conducting meetings (using the standard agenda) and handling conflict.

Read also Transborder Lives or Deadly Connections

Content Rights for Creative Professionals: Copyrights & Trademarks in a Digital Age

Author: Arnold Lutzker

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions—whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

*Access to the most up-to-date copyright and trademark information
*Provides a firm understanding of the priciniples underlying the ownership and use of content
*Suits the perspective of the freelance artist as well as the in-house media professional

Table of Contents:

	Preface to Second Edition
	Preface to First Edition
	About the Author
Pt. 1	Copyright	1
1	Overview of Copyright: The Big Picture	3
2	What Is Copyright?	9
3	The Copyright Rights: The Coin of Copyright	21
4	Limitations on Copyrights: The Chili Pepper of Copyright	29
5	Compulsory Licensing: Government's Helping Hand	43
6	Penalties for Infringement: Paying the Price	53
7	Ownership of Copyright: Keeping What Is Yours	57
8	Online Service Providers: Gateway or Traffic Cop?	65
9	Right to Control Access: The Trump Card	73
Pt. 2	Trademarks	81
10	What Is a Trademark?	83
11	The Trademark Systems: How to Protect Your Mark	97
12	Strategy for Acquiring Trademark Rights: A "How-to" for Branding	107
13	Likelihood of Confusion: The Acid Test	113
14	Trademarks and Licensing: Follow the Money Trail	119
15	Trademarks in a Digital World: Domain Name Games and Other Fun	127
Pt. 3	Collateral Concerns: Things You Cannot Ignore	137
16	Unfair Competition, Publicity, and Privacy: Filling in the Holes	139
17	Antitrust Laws: Keeping Competition Alive	145
18	Patents and Trade Secrets: Powerful Partners	151
19	The International View: It's a Small World After All	157
Pt. 4	Content Rights: The Media and Film	163
20	News and Talk Programming: Competition for Content	165
21	Content Rights: The Realm of Music	175
22	Advertising: Being Content with Commercial Content	185
23	Sports Content: The Olympic Law of the Rings and Other Games	191
24	Call Signs, Slogans, Jingles, and Characters: The Bits and Pieces of Broadcasting	197
25	Colorization and Artists' Rights: Whose Work Is It?	203
26	Licensing and Distributing: The Business of Programming	209
27	Cable TV: A Pipe Dream	221
28	Media Consolidation: Content Synergy	227
Pt. 5	Content and New Media: The Internet Has Arrived	233
29	Cyberspace: Napster and the Code of the Wild West Revisited	235
30	Digital Doctrines: Defining Rights in an Electronic World	241
31	Teachers and a Digital World: How the Classroom Has Changed	251
32	Webcasting: A Primer for Digital Communication	261
33	Afterword: A Closing Thought	269
	App.: Useful Websites	271
	Glossary	273
	Index	291

Explicit Cost Dynamics or Serializing Fiction in the Victorian Press

Explicit Cost Dynamics: An Alternative to Activity-Based Costing

Author: Reginald Tomas Yu Le

GETTING TO THE BOTTOM OF THE BOTTOM LINE

Traditional cost management systems typically defeat their own purpose by leading corporations to make decisions that ultimately do not optimize performance. These systems are the foundation for decisions that are made throughout the corporation. In order for organizations to increase performance beyond current capabilities, a new approach is needed that addresses issues such as understanding the true impact of various actions on the bottom line-and eliminating methods that distort numbers and narrow options. Explicit Cost Dynamics (ECD) offers such an alternative, and this expertly written, revolutionary book provides an indispensable introduction to the subject.

Informative and easy-to-read, Explicit Cost Dynamics:

• Provides an alternative view and understanding of the impact of costs, actions, and time on the bottom line of a corporation

• Explains how this new theory can lead to an overall profit maximization

• Shows that costs can be considered as either a function of activities performed, as a function of resources expended, or of time

• Shows that the difference between explicit dollars flowing into and out of a company is equal to the rate of change of cash

• . . . and much more to help CEOs, CFOs, controllers, cost managers, financial managers, and others involved in the decision-making process improve their organizations' overall bottom lines.

Booknews

Introduces the development and implementation of explicit cost dynamics (ECD), a nonallocation-based cost management system that offers an alternative to traditional cost accounting methods as well as activity-based costing. Contains chapters on limitation accounting, basic ECD measures, operational inconsistencies, resource and program management, practical use, and implementing ECD. Of interest to CEOs, CFOs, controllers, cost managers, and financial managers. Yu-Lee is a consultant in strategy, supply chain, information systems, and manufacturing operations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Ch. 1	Limitations of Cost Accounting	1
Ch. 2	What is Explicit Cost Dynamics?	23
Ch. 3	Understanding Explicit Cost Dynamics Costs	45
Ch. 4	Profit Dynamics	69
Ch. 5	Basic Explicit Cost Dynamics Measures	91
Ch. 6	Degree of Freedom Management	107
Ch. 7	Operational Inconsistencies	123
Ch. 8	Resource and Program Management	143
Ch. 9	Practical Use	169
Ch. 10	Implementing Explicit Cost Dynamics	191
	Index	215

New interesting book: Health Communication or The Jewish Enemy

Serializing Fiction in the Victorian Press

Author: Graham Law

Drawing on extensive archival research in both Britain and the United States, Serializing Fiction in the Victorian Press represents the first comprehensive study of the publication of installment fiction in Victorian newspapers. Often overlooked, this phenomenon is shown to have exerted a crucial influence on the development of the fiction market in the last decades of the 19th century. A detailed description of the practice of syndication is followed by a wide-ranging discussion of its implications for readership, authorship, and fictional form.

Booknews

Law (English studies, Waseda U., Tokyo) shows how serial publication in syndicates of weekly news miscellanies throughout the British Empire was important in cultural and economic terms. A descriptive history of the rise and decline of the practice of syndication is followed by chapters that discuss its implications for readership, authorship, and the fictional form. Coverage includes well-known novelists, such as Thomas Hardy and Charles Dickens as well as "newspaper novelists" such as David Pae and Mary Elizabeth Braddon who published mostly through the weeklies. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Business Geography and New Real Estate Market Analysis or Rebuilding Germany

Business Geography and New Real Estate Market Analysis

Author: Grant Ian Thrall

This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.

Table of Contents:

Pt. I	Overview, Theory, and Methods
1	Introduction	3
2	Understanding Real Estate Markets and Submarkets	19
3	Unifying Urban Land Use and Land Value Theories	60
4	Conducting Real Estate Market Analysis	78
Pt. II	Applications to Real Estate Product Types
5	Housing and Residential Communities	107
6	Office and Industrial	131
7	Retail	165
8	Hotel and Motel	199
9	Mixed Use	216
10	Getting Started	225
	Notes	233
	References	241
	Index	257

New interesting textbook: Neue Finanzkapitalisten: Kohlberg Kravis Roberts und die Entwicklung des Korporativen Werts

Rebuilding Germany: The Creation of the Social Market Economy, 1945-1957

Author: James C Van Hook

In a nuanced and fresh account, James Van Hook evaluates the American role in West German recovery and the debates about economic policy within West Germany. He examines the 1948 West German economic reforms that dismantled the Nazi command economy and ushered in the fabled "economic miracle" of the 1950s. By abandoning Nazi era economic controls, the West Germans discarded a pre-1945 economic and industrial culture.

From the Ballfield to the Boardroom or The Political Economy of International Trade

From the Ballfield to the Boardroom: Management Lessons from Sports

Author: Brian Goff

No one can deny that sports and business are two of the most potent forces in our culture today. Sport, play, and the terms and phrases that define them, are engrained in our collective psyche, influencing the ways in which we conduct business-as a "game," with rules of engagement, tournaments of competition, the shame that accompanies defeat, and the bragging rights that accrue to the victor. From the Ballfield to the Boardroom draws from Brian Goff's expertise as a managerial economist to shed new light on the sports-business connection. Using dozens of examples from across the spectrum of professional and college sports, he analyzes the ways in which key decisions are made on the playing fields and locker rooms and applies these lessons to the corporate context. From the distinctive leadership styles of legendary coaches Tom Landry, Vince Lombardi, John Wooden, and Bobby Knight, among others, to such culturally significant developments as the racial integration of Major League Baseball and the meteoric rise of NASCAR, Goff draws from the world of sports to provide a solid foundation in the managerial arts, including: assessing risk and uncertainty, conducting market and competitive analysis, wooing customers, fostering an innovative culture, managing information and communication flows, and resolving labor disputes. The result is an incisive look at the sport of business, with practical insights for successful management at all levels of your organization.

Table of Contents:

1	Sports and business : is sport business or is business sport?	1
2	Managing fundamentals : benching a hall of fame pitcher	19
3	Managing markets : NASCAR and Southwest Airlines?	45
4	Managing people : the men behind Dean Smith and Bobby Knight	77
5	Managing information : Mike Krzyzewski as CIO	109
6	Managing games within games : do baseball managers have beautiful minds?	135
7	Managing innovation and change : Branch Rickey meets Machiavelli	157
8	Managing versus meddling : Andy North learned not to be too perfect	181
9	Managing and leading : Parcells to Gibbs and in-between	201

Book review: Straight Scoop about Dieting or Raising a Child with Diabetes

The Political Economy of International Trade: U. S. Trade Laws, Policy, and Social Cost

Author: Jae Wan Chung

American trade policy is a crucial subject not only to the United States, but also to foreign countries. Free trade has been a long-standing U.S. policy position. The United States has played the lead role in the international free trade framework and contributed to this framework through multilateral trade negotiations. As both trade and fiscal deficits steadily increased during the 1980s in the United States, free trade has not stood without its share of suffering. Chung investigates American trade policy from the perspectives of U.S. trade laws and international trade agreements by outlining the primary trade laws of the past, considering the trade laws of the present, and delving into various trade agreements, disputes, and reforms. Looking to the future, Chung offers a unique argument for the enforcement of trade remedy laws and the reform of the international trade framework. The Political Economy of International Trade is certain to be of interest to academics, policymakers, trade industry practitioners, and politicians in the United States as well as around the world.

The Cultures of Caregiving or The Global Resistance Reader

The Cultures of Caregiving: Conflict and Common Ground among Families, Health Professionals, and Policy Makers

Author: Carol Levin

As the population ages and the health care system focuses on cost-containment, family caregivers have become the frontline providers of most long-term and chronic care. Patient care at home falls mainly on untrained and unprepared family members, who struggle to adjust to the new roles, responsibilities, and expenses. Because the culture of family caregivers -- their values, priorities, and relationships to the patient -- often differs markedly from that of professionals, the result can be conflict and misunderstanding.

In The Cultures of Caregiving, Carol Levine and Thomas Murray bring together accomplished physicians, nurses, social workers, and policy experts to examine the differences and conflicts (and sometimes common ground) between family caregivers and health care professionals -- and to suggest ways to improve the situation. Topics addressed include family caregivers and the health care system; cultural diversity and family caregiving; the changing relationship between nurses, home care aides, and families; long-term health care policy; images of family caregivers in film; and the ethical dimensions of professional and family responsibilities. The Cultures of Caregiving provides needed answers in the contemporary crisis of family caregiving for a readership of professionals and students in medical ethics, health policy, and such fields as primary care, geriatrics, oncology, nursing, and social work.

Contributors: Donna Jean Appell, R.N., Project DOCC: Delivery of Chronic Care; Jeffrey Blustein, Ph.D., Albert Einstein College of Medicine and Barnard College; Judith Feder, Ph.D., Georgetown University; Gladys Gonzalaz-Ramos, M.S.W., Ph.D., New YorkUniversity School of Social Work and NYU Medical School; David A. Gould, Ph.D., United Hospital Fund in New York City; Eileen Hanley, R.N., M.B.A., St. Vincent's Hospital Manhattan / Saint Vincent Catholic Medical Centers, New York City; Maggie Hoffman, Project DOCC: Delivery of Chronic Care; Alexis Kuerbis, C.S.W., Mount Sinai Medical Center; Carol Levine, M.A., United Hospital Fund, in New York City; Jerome K. Lowenstein, M.D., New York University Medical Center; Mathy Mezey, R.N., Ed.D., New York University; Thomas H. Murray, Ph.D., The Hastings Center, Garrison, New York; Judah L. Ronch, Ph.D., LifeSpan DevelopMental Systems; Sheila M. Rothman, Ph.D., Columbia University Mailman School of Public Health; Rick Surpin, Independence Care System.

Table of Contents:

	List of Contributors
	Foreword
	Preface
	Introduction : Caregiving as family affair : a new perspective on cultural diversity	1
1	Family caregivers and the health care system : findings from a national survey	15
2	On loving care and the persistence of memories : reflections of a grieving daughter	35
3	The weight of shared lives : truth telling and family caregiving	47
4	Family caregiving in New England : nineteenth-century community care gives way to twentieth-century institutions	57
5	Nurses and their changing relationships to family caregivers	70
6	The culture of home care : whose values prevail?	87
7	Explaining the paradox of long-term care policy : an example of dissonant cultures	103
8	Family caregivers in popular culture : ideals and reality in the movies	113
9	Integrating medicine and the family : toward a coherent ethic of care	127
10	Project DOCC : a parent-directed model for educating pediatric residents	147
11	Changing institutional culture : turning adversaries into partners	155
	Conclusion : Building on common ground	171
	Index	183

Go to: American Lung Associations 7 Steps to a Smoke Free Life or Salon Dialogue

The Global Resistance Reader

Author: Louise Amoor

In Genoa, riot police sent in to quell demonstrations against a summit of the G8 end up killing a young Italian activist; the Zapatistas organize resistance to the exploitation of their communities in Mexico; in Seattle thousands take to the streets against the WTO and provide a huge shock to our global rulers; worldwide activism ensures that Third World debt becomes a key issue on the international stage; a former World Bank economist writes a best-selling critique of globalization; riots break out in the sleepy Swiss town of Geneva; an anti-corporate analysis by a Canadian journalist becomes a surprise worldwide bestseller called No Logo. Something is happening.

The Global Resistance Reader provides the first comprehensive account of the phenomenal rise of transnational social movements which have opposed the financial, economic and political hegemony of large international organizations such as the World Trade Organization, World Bank and International Monetary Fund. The conceptualdebates, substantive themes and case studies have been selected to open up the idea of global resistance to interrogation and discussion by students and to provide a one-stop orientation for researchers, journalists, policymakers and activists.

From Family to Market or Latinos in a Changing US Economy

From Family to Market: Labor Allocation in Contemporary China

Author: Fei Ling Wang

This book analyzes Chinese history, politics, and economic development through the lens of labor allocation within the world's largest workforce. Capturing the peculiarities, continuities, and changes in the PRC's institutional structure, Fei-Ling Wang examines the segmented nature of China's labor force today. He points to the rare coexistence of four "labor allocation patterns:" the traditional family-based system, authoritarian state allocation, community-based labor markets, and the emerging national labor market. China's enduringly stable yet backward institutional structure was based firmly on a mix of family and state institutions; now the addition of market forces highlights the PRC's transitional state. Bolstered with rich case-study detail and Chinese source material, this study argues that the development of labor allocation patterns will profoundly influence China's political and economic development in the coming century.

Author Biography: Fei-Ling Wang is assistant professor at the Sam Nunn School of International Affairs, Georgia Institute of Technology.

Booknews

Explores and explains institutional structures and changes in contemporary China through an investigation of the history, current forms, and new developments of Chinese labor allocation patterns (LAPs). The bulk of the study constitutes historical and statistical analyses supported by information collected from field studies carried out from 1989 to 1996. The main finding of the study is that, since the mid-1980s, the centuries old family-based traditional LAP is slowly being replaced by an authoritarian state LAP, community-based labor markets, and a national labor market. The developments of each of the above four LAPs are explored in separate chapters and future trends are discussed. Annotation c. by Book News, Inc., Portland, Or.

Interesting book: Vegan Cooking or Japanese Tea Culture

Latinos in a Changing US Economy: Comparative Perspectives on Growing Inequality, Vol. 7

Author: Rebecca Morales

The 1980s were not good economic times for Latinos in the United States. The contributors to Latinos in a Changing U.S. Economy examine the cause of this phenomenon and the long-term consequences for the Hispanic population. How much, they wonder, can be attributed to racism, to structural barriers, to the demographics of the Latino population, or to the structure of the new global economy? Is there evidence of a persistent and growing inequality in the socioeconomic position of Latinos? Using both national data and a series of case studies from cities with significant Latino populations such as New York, Los Angeles, San Antonio, Chicago, and Miami, the editors identify the widening gap in income and social status between rich and poor, Anglos and Latinos, men and women, and immigrants and native born. These celebrated scholars also document the importance of including Latino populations in the study of--and policies for--improving urban areas. They suggest policy options that will reverse the growing social inequality. As an overview of the current socioeconomic status of Latinos in the United States, this book will be useful for scholars and students in urban studies, Latino studies, economics and society, stratification, and ethnic relations. "This is the most useful volume available on Latinos in the 1980's. . . . Individual articles are, in fact, so well blended that they could easily have been written by a single author. This collection is highly recommended to the general public, policy makers, students, and academics. Excellent references and footnotes." --Choice "The book makes three major contributions. First, it gives us the historical background. . . . Second, theessays provide the reader with a thorough understanding of the different experiences of various Latino subpopulations. . . . Third, they underscore the critical role of immigration and policies toward immigrants in the restructuring process." --Contemporary Sociology "At last! Latinos in a Changing U.S. Economy offers the most comprehensive appraisal of the challenges faced by the second largest minority in the United States. The collection of lucidly written articles, mostly by Latino scholars, reexamines the past in light of present transformations and pinpoints trends likely to characterize the future. A must for scholars and policy thinkers who would like to enrich their understanding for the highly diverse Latino population." --M. Patricia Fernández Kelly, The Johns Hopkins University "Mexican Americans, Puerto Ricans, Cubans, Dominicans; migrants and immigrants; Los Angeles, New York, Chicago, San Antonio, Miami: these diverse ethnicities, statuses, and urban bases reflect the changing faces of Latinos in the U.S. in the last decade of the 20th century. In this volume, Frank Bonilla, the dean of Latino Studies in the U.S., leads a corp of distinguished, mostly Latino, scholars to explore the effect of recent structural changes on Latinos, soon to be America's largest minority group. Of particular concern to the authors are patterns of persistent and growing poverty and inequality among most Latinos. Familiar issues, such as market forces, racial and ethnic barriers, education and other 'human capital' factors, are re-examined from new angles, with new data, and most importantly, from regional (urban) perspectives, while new issues, such as Latinos and environmental justice, are also introduced. "The new Clinton Administration would do well to study these essays to gain a better understanding of Latinos, as it formulates new policies to address America's most urgent domestic problems, such as the stagnant economy, urban decay, deteriorating race relations, and growing inequality between whites and peoples of color." --Evelyn Hu-DeHart, Professor and Director, Center for Studies of Ethnicity and Race in America, University of Colorado at Boulder "This book is a landmark contribution. It fills a void in our understanding of the place of Latinos in U.S. society. . . . The combining of historical narrative, dynamic conceptualization of measured wage discrimination, studies of Latino communities of place by resident scholars--Los Angeles, Chicago, Miami, San Antonio--provides a breadth and wealth of comparative insight which sets the standard for future researchers." --William K. Tabb, CUNY Graduate Center "College-level collections specializing in Latino issues will want to add this to their collections: It provides a strong social and political overview of Latinos and how they are affected by economic change in this country, considering national data and urban case histories to examine gaps in income and status between whites and Latinos." --The Bookwatch

Table of Contents:

	Foreword
1	Restructuring and the New Inequality	1
2	The Changing Economic Position of Latinos in the U.S. Labor Market Since 1939	28
3	The Illusion of Progress: Latinos in Los Angeles	55
4	Decline Within Decline: The New York Perspective	85
5	Economic Restructuring and the Process of Incorporation of Latinos Into the Chicago Economy	109
6	Cubans and the Changing Economy of Miami	133
7	The Changing Economic Position of Mexican Americans in San Antonio	160
8	Urban Transformation and Employment	184
9	An Unnatural Trade-Off: Latinos and Environmental Justice	207
10	Critical Theory and Policy in an Era of Ethnic Diversity: Economic Interdependence and Growing Inequality	226
	References	241
	Author Index	258
	Subject Index	263
	About the Authors	268

Managed Care Services or Resource Assessment in Forested Landscapes

Managed Care Services: Policy, Programs, and Research

Author: Nancy W W Veeder

Managed Care Services explores the complexities of managed health and behavioral health care systems in relation to policy, program, and research issues. It focuses on the dramatic consequences of the transformation of health care delivery from an essential social good to a commodity totally dependent on the marketplace. The book begins with a foreword by James J. Callahan Jr., a leading authority in the field, and includes an interdisciplinary group of authors who address multiple fields of practice. A common theme throughout the book is the inadequacy of service for such high-risk groups as children, the elderly, the mentally ill, the disabled, the chronically ill, substance abusers, and minorities of color. These at-risk groups include, but are not limited to, the vast numbers of un- and underinsured people in the United States. Specific topics covered in the book include cost of access to care; parity of behavioral health care services reimbursement; health services utilization patterns; education of health care professionals and professional autonomy; care management; and ethical issues arising from the structure of managed care administrative and organizational systems. The importance of research, especially program outcome assessments, is also emphasized. Managed Care Services provide a broad overview of "macro" managed care issues and is an invaluable resource for students and professionals interested in the intersection of social work and health care.

Table of Contents:

	Foreword
	Contributors
	Introduction: Managed Health and Behavioral Health Care Services Delivery: A Complex, Interrelated System of Policies, Programs, and Research	1
Pt. 1	The Context of Human Service Practice in Managed Care Environments	11
1	The Macroeconomic Impact of Managed Care	15
2	Biotechnology and Managed Care: Effects on Health Care Cost, Clinical Practice, and Education of Health Care Professionals	31
3	The Intersection of Free-for-Service, Managed Health Care, and Cultural Competence: Implications for National Health Care Policy and Services to People of Color	50
4	Ethics and Managed Care Policy	74
5	System Care Management: Purpose, Structure, and Function	97
Pt. 2	Managed Care: Services Delivery Domains for Special Needs and At-Risk Populations	117
6	Managed Care and Child Welfare Practitioner Training Needs	121
7	Managed Care and Care Management for Older Adults	150
8	Managed Care and the Ecological Perspective: Meeting the Needs of Older Adults in the Twenty-First Century	163
9	Outcomes Research for Children and Adolescents: Implications for Children's Mental Health and Managed Care	187
10	Facilitating the Enrollment of Elderly and Disabled Persons into Medicaid Managed Care	213
11	Managed Care and the Severely Mentally Ill: Current Issues and Future Challenges	230
12	Research Needs in the Managed Care of Substance-Abusing Patients	243
	Conclusion: Managing the Change in Health and Behavioral Health Care	267
	Managed Care Glossary	272
	Index	275

Read also Labour Market Inequalities or Understanding Business

Resource Assessment in Forested Landscapes

Author: David D Reed

This book covers forest mensuration—the process of counting, measuring, and estimating the economic value of a stand of trees. This process also involves measuring non-timber, landscape values such as soils, wildlife habitat, and hydrology.

Booknews

A text for a graduate or advanced undergraduate course that integrates knowledge gained in specialized courses in different disciplines. Expects students to be participating in field exercises, developing an integrated resource for a specific areas, or working through case studies of environmental assessment. The examples come from Reed and Mroz's own experience in the Upper Great Lakes Region, and demonstrate the degree to which information about resource assessment is region-specific and at least somewhat internally consistent. Annotation c. by Book News, Inc., Portland, Or.

Globalizing Political Economy or Survey of Accounting

Globalizing Political Economy

Author: Nicola Phillips

Despite its claims to global scope and relevance, International Political Economy as a field of study remains entrenched in a narrow set of theoretical, conceptual and empirical foundations derived from the experiences of the advanced industrialized democracies. Bringing together specially commissioned chapters by leading authorities in each key area of debate, Globalizing Political Economy provides a systematic examination and critique of contemporary IPE, and puts forward a new agenda for a truly "global" political economy.

Look this: La Condition de Post-modernité

Survey of Accounting: Study Guide and Working Papers

Author: James D Stic

Most accounting books are difficult for business professionals to learn from, due to too much depth and breadth of coverage. This text makes it easy to train yourself or your employees, since it covers only the financial and managerial accounting concepts they really need to know. Managers and other professionals will get a good working knowledge of both how and why accounting is used in business, and in making informed decisions. Plus, financial and managerial topics are both included, and can be covered independently of each other.

Table of Contents:

PART I AN INTRODUCTION TO ACCOUNTING. 1. Accounting Information: Users and Uses. 2. Financial Statements: An Overview. PART II ACCOUNTING FOR EXTERNAL USERS: BUSINESS ACTIVITIES. 3. The Mechanics of Accounting. 4. Operating Activities: Buying and Selling a Product or Service. 5. Financing Activities: Debt and Equity. 6. Investing Activities: Operating Assets and Investments. 7. Financial Reporting and Analysis. PART IIII ACCOUNTING FOR INTERNAL USERS: BUSINESS DECISIONS. 8. Cost Terms and Cost Behavior Patterns. 9. Analyzing Cost-Volume-Profit Relationships. 10. The Budgeting Process (Will We Be Profitable?). 11. Performance Evaluation (Were We Profitable?). 12. Nonroutine Decisions. 13. Capital Investment Decisions.

The Learning Alliance or The Legal Environment of Business

The Learning Alliance: Systems Thinking in Human Resource Development

Author: Stephen J Gill

Through numerous examples, this guide illustrates how you and your managers can work together to combine and implement systems technology with just-in-time and just-enough-learning strategies.

Step-by-step guidance and hands-on tools help you to:

• Implement each stage of the training process?from goal setting to follow-up and maintenance
• Produce and sustain measurable, consistently effective results

Plus, you'll get a comprehensive checklist for conducting an organizational training audit and getting started. Use this guide to get your organization's systems on track today!

Table of Contents:

	Preface
	The Authors
1	Beyond the Classroom: A Systems Approach to Organizational Learning	1
2	Facilitating the Learning Process: New Roles for Trainers	21
3	Barriers to Learning: Training Myths That Get in the Way	39
4	Impact Mapping: Creating a Shared Vision Among Stakeholders	59
5	Getting to the Heart of the Business: Principles for Highly Effective Training	77
6	Linking Training to Business Goals	91
7	Maintaining Customer Focus	109
8	Using Systems Thinking to Integrate Work and Learning	125
9	Using Measurement and Feedback for Continuous Improvement	151
10	Making the Paradigm Shift	168
	References	181
	Index	185

New interesting book: Schwindel-Rechnungsprüfung und Forensische Buchhaltung

The Legal Environment of Business

Author: Michael B Bixby

Our new text, The Legal Environment of Business, emphasizes students acquiring practical knowledge, not just memorizing concepts never to be used again. Our goal is to provide a book that students and professors will enjoy reading — a book that shows the relevancy of the law to current and future businesspeople.

• In Consultation

  
  The book contains ten scenarios based on contemporary legal issues in business, featuring detailed conversations between a manager and the firm's lawyer about the legal problem the business is facing.

• A Memo From Your Lawyer

  
  Several times in each chapter the authors give practical advice directly to the students concerning a legal issue examined in the chapter.

• Practical Exercises

  
  Each chapter concludes with a situation that calls for students to prepare a written memo in response, using legal terms and concepts explained in the chapter.

• Social/Ethical Issues

  
  Every chapter contains boxes asking the students to critically analyze the ethical, social, and public policy implications of certain legal principles and issues discussed in the chapter.

• Excerpted Cases

  
  Three or four court cases are excerpted in each chapter that deal with relevant legal issues. These cases have been carefully edited to remove previously undefined legal terminology.

Booknews

In the 22 chapters, the authors discuss the global, legal, regulatory, political, and social environment of business; legal issues in business organizations; common law subjects and their contemporary dimensions; legal issues involving consumers, competitors, and suppliers; legal rights of consumers, debtors, and creditors; and employer/employee legal issues. Each chapter contains three or four court cases that deal with relevant issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Ethics of the International Monetary Systems or International Business History

Ethics of the International Monetary Systems

Author: Samuel Sarri

Ethics of the International Monetary Systems follows the attempts to establish a form of control over international monetary systems from the Gold Standard system to the floating exchange rates of today. Since the inception of these systems, economists have criticized them as fundamentally unfair to countries that have not adopted the strict market rigors of Western-style capitalism. Samuel Sarri presents an ethical approach to evaluating the history of economic theory. Then he puts forth a new approach to international monetary systems that involves grouping similar countries and cultures in trading blocs called "regional competitive cooperatives" that fairly compete with one another, while boosting global development and respecting heterogeneous, regional value-systems and axiologies. He uses the successes of International Free Trade Agreements and the monetary union of Europe as a guide. Sarri's system aspires to achieve the classical ideals of global financial and monetary harmony. It takes into account the idea of multipolar power sharing, the economic outlooks, the diverse ethical views, the metaphysical and religious systems, histories, and cultures of the parts that compose the economic and political planetary whole.

Author Biography: Samuel Sarri is Professor of Philosophy and Economics at the Community College of Southern Nevada.

Booknews

At once an examination of and a recommendation for moral considerations in such international systems as the gold standard and its descendants. After examining the moral components of the economic philosophies of Ricardo, Adam Smith, Marx, and others and exploring the workings of various global systems, the author puts forth an approach that involves grouping similar countries and cultures in trading blocs with a single currency. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Figures
	Tables
Ch. 1	The Gold Standard System, GESS	1
Ch. 2	Moral Assessment of the GESS	11
Ch. 3	The Gold Exchange Standard System, GESS	31
Ch. 4	Moral Assessment of the GESS	53
Ch. 5	The International System of Special Drawing Rights (SDRs)	81
Ch. 6	The Morality of the Actual Floating Exchange Rates Regime	125
Ch. 7	Towards an Ethically Multidimensional, Global Monetary and Financial Scene	171
Ch. 8	An Abyss of Financial and Monetary Reform Proposals	239
Ch. 9	The Eco-Ethical Synergism of Global Financial and Monetary Affairs	263
Ch. 10	Theory and Normative Plan of Eco-Ethical Synergism and World Financial and Monetary Relations	310
	Endnotes	313
	Footnotes	343
	Index	351

Book review: Advanced Culinary Techniques or How to Pull Cookbook

International Business History: A Contextual and Case Approach

Author: Dennis M MP McCarthy

This text presents for the first time the history of international business, using both a case and contextual approach. Case studies from around the world are analyzed in both their internal and external contexts. Divided into five geographical sections--Europe, the United States, Central America/South America/the Caribbean, Africa, and Asia/ Western Pacific--the text features case studies of particular businesses of various periods, as well as essays on international business and economic integration in the particular regions. Introductions to each section define main themes and relate the case studies to those themes; commentaries introduce each case study and summarize key issues.

The Economics of Defense or MBA Economics

The Economics of Defense

Author: Todd Sandler

Defense economics examines both peace and defense issues, using such macroeconomic and microeconomic tools as growth theory, static optimization, dynamic optimization, comparative statics, game theory and econometrics. This book provides an up-to-date survey of the field of defense economics, synthesizing and unifying the vast literature in this area. Many aspects of defense, disarmament, conversion and peace are examined; both demand and supply issues of defense spending are analyzed.

New interesting book: The Best American Recipes 2004 2005 or Sweets

MBA Economics

Author: Mark Jackson

This 12-chapter text presents a concise first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes. No previous knowledge of economics is assumed.
MBA Economics covers the key areas of microeconomics - how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets, as well as how rent-seeking activity can alter this conclusion and how human-capital investments can increase the productivity and wages of workers.

As economics is presented to students as an element in arguments, only the economics necessary to support the arguments need to be presented. This feature makes MBA Economics substantially leaner than the standard text in microeconomics, thereby making it far more accessible.

• Written by an experienced textbook author.
  
• No previous knowledge of economics is assumed.
  
• Step by step analysis of key modules.
  
• Concise introduction to microeconomics for MBA and undergraduate students.

Table of Contents:

	To Instructors
1	Introduction	1
Pt. I	Pure Competition and Efficiency: Product Markets	7
2	Product Demand: A Conclusion of the Theory of Consumer Choice	9
3	Product Supply: A Conclusion of the Theory of Producer Choice	27
4	A Model of Equilibrium Price Determination	45
5	Long-Run Tendencies in Purely Competitive Product Markets	61
6	Monopoly and Rent-Seeking Activity in Product Markets	73
Pt. II	Pure Competition and Equality: Factor Markets	85
7	Labor Demand: A Conclusion of the Theory of Producer Choice	87
8	Labor Supply: A Conclusion of the Theory of Consumer Choice	103
9	A Model of Equilibrium Wage Determination	119
10	Long-Run Tendencies in Purely Competitive Labor Markets	133
11	Monopsony and Rent-Seeking Activity in Labor Markets	143
12	Human Capital	155
	Index	163

Cases in Hospitality Management or Managed Care Contracting

Cases in Hospitality Management: A Critical Incident Approach

Author: Timothy R Hinkin

Your guide to becoming an effective hospitality manager

The hospitality industry is a "people" business. Whether dealing with guests or customers, managers or coworkers, those who work in this industry interact with other people perhaps more than in any other. And unlike many other industries, graduates entering the hospitality industry will quickly be assuming managerial roles. One of the only casebooks available that focuses specifically on hospitality management, Cases in Hospitality Management prepares readers to be successful managers by providing an effective connection between hospitality management theory and real-world workplace scenarios.

Whether managing a kitchen, dining room, front desk, travel agency, fast-food restaurant, or an entire hotel, employees seek cues and reinforcement from managers to guide their behavior. Cases in Hospitality Management provides readers with the opportunity to apply their knowledge, experience, and management skills, allowing them to think quickly on their feet and react appropriately in a wide variety of settings. By analyzing and understanding the causes and effects of a number of real, critical incidents, readers will be better prepared to effectively deal with similar situations when they face them on the job.

This new, updated Second Edition features:

• Fifteen all-new cases dealing with a variety of managerial topics including technology, human resource management, customer service, and ethics


• A broad array of real industry cases, including airlines, railroads, private clubs, conference centers, travel agents, auto rental, hotels, and restaurants


• Anew Technology section that explores data warehousing, the Internet, and electronic banking


• A new Service Exemplars section that presents incidents involving truly exceptional service in a variety of contexts—from trains to resorts


• A new Service Recovery section presents examples of companies failing to salvage service encounters that have gone awry

Table of Contents:

Pt. 1	Ethics	1
Pt. 2	Training and development	19
Pt. 3	Reward systems	35
Pt. 4	Communication	51
Pt. 5	Policies	63
Pt. 6	Group dynamics	79
Pt. 7	Technology	97
Pt. 8	Process analysis	113
Pt. 9	Service exemplars	129
Pt. 10	Service recovery	141

Look this: Lecciones de Mando de un Jefe de cocina:Descubrimiento de Tiempo siendo Grande

Managed Care Contracting: A Guide for Health Care Professionals

Author: Wendy Knight

This book provides physician executives and medical group managers with a "next generation" reference on the managed care contracting process. This handbook will educate health care providers about managed care contracting: how the contracting process works, what a standard practice contract looks like and why certain provisions are included, what questions to ask and how to evaluate a capitation rate. Provides pertinent information from professionals in the field.

Booknews

This reference guide for health care professionals involved in developing and negotiating managed care contracts presents eleven articles on the processes involved in developing a provider network, strategic considerations for contract negotiations, and tools for evaluating contracts and their financial and operational impact. The authors also address regulatory, antitrust, and legal considerations. Assumes a basic knowledge of managed care. Annotation c. by Book News, Inc., Portland, Or.

Ethical and Legal Issues in Home Health and Long Term Care or Information and Management Systems for Product Customization

Ethical and Legal Issues in Home Health and Long-Term Care: Challenges and Solutions

Author: Dennis A Robbins

Ethical and Legal Issues in Home Health and Long—Term Care gives home health care providers practical approaches to the ethical and legal issues unique to home health care. The authors provide a sophisticated yet practical framework for developing and applying an ethics action plan. From establishing an ethics committee to integrating legal, clinical, and organizational concerns, to providing key medical—ethical decision making criteria for end—of—life decisions, the book offers home health and other community—based providers a comprehensive resource to guide staff and to avoid liability.

William K. Cody

This book provides information on legal and ethical issues in home health and long-term care, describes ethical analysis and decision-making in these settings, and provides models to guide caregivers in these processes. The book fulfills a need in the related literature by providing a resource to guide the reader through ethical questions in a way that is sufficiently comprehensive to deal with their complexity, along with tools and techniques to address ethical questions in practice. The book, targeting caregivers and administrators in home health care, long-term care, hospice, and community health care, may be used as a textbook for healthcare professionals. Robbins, with a PhD in philosophy, a Harvard MPH, and 10 years' experience in the ethics of postacute care, is a credible authority. The book is organized into 12 chapters that provide an overview of the issues, explore the forces influencing ethical problems, present some key ethical concepts and principles, offer a model for decision making, and describe how to implement policies and procedures based on ethical reasoning. Chapters conclude with open-ended case studies and questions for discussion. The book ends with a bibliography on healthcare ethics, fulfilling the claim that the book is a comprehensive resource. This book features a well-balanced array of facts, theory, analysis, illustration, and guidance, and it will be a useful addition to any healthcare library. Robbins writes with a minimum of jargon and differentiates well between legal and ethical problems. A possible weakness of the text is the sparseness of the explanations of ethical principles. Robbins captures the profundity and urgency of the ethical issueshe describes and frankly delineates which side of an issue he is on. The book leaves the reader better prepared to grapple with the inevitable ethical dilemmas of home health and long-term care.

Doody Review Services

Reviewer: William K. Cody, RN, PhD (University of North Carolina-Charlotte)
Description: This book provides information on legal and ethical issues in home health and long-term care, describes ethical analysis and decision-making in these settings, and provides models to guide caregivers in these processes.
Purpose: The book fulfills a need in the related literature by providing a resource to guide the reader through ethical questions in a way that is sufficiently comprehensive to deal with their complexity, along with tools and techniques to address ethical questions in practice.
Audience: The book, targeting caregivers and administrators in home health care, long-term care, hospice, and community health care, may be used as a textbook for healthcare professionals. Robbins, with a PhD in philosophy, a Harvard MPH, and 10 years' experience in the ethics of postacute care, is a credible authority.
Features: The book is organized into 12 chapters that provide an overview of the issues, explore the forces influencing ethical problems, present some key ethical concepts and principles, offer a model for decision making, and describe how to implement policies and procedures based on ethical reasoning. Chapters conclude with open-ended case studies and questions for discussion. The book ends with a bibliography on healthcare ethics, fulfilling the claim that the book is a comprehensive resource.
Assessment: This book features a well-balanced array of facts, theory, analysis, illustration, and guidance, and it will be a useful addition to any healthcare library. Robbins writes with a minimum of jargon and differentiates well between legal and ethical problems. A possible weakness of the text is the sparseness of the explanations of ethical principles. Robbins captures the profundity and urgency of the ethical issues he describes and frankly delineates which side of an issue he is on. The book leaves the reader better prepared to grapple with the inevitable ethical dilemmas of home health and long-term care.

Rating

3 Stars from Doody

Look this: Truly Madly Pasta or Sue Lawrences Book of Baking

Information and Management Systems for Product Customization

Author: Thorsten Blecker

In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. INFORMATION AND MANAGEMENT SYSTEMS FOR PRODUCT CUSTOMIZATION will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.

Understanding the needs and desires of the customer are central to the strategy of mass customization. However, introducing customer needs into the realm of product development dramatically increases the level of complexity of creating and delivering the product both internally and externally. This book introduces an innovative model that assesses and distinguishes subjective and objective customer needs. This model along with other software tools and AI agents address the complexity issues that are both external and internal in a mass customization strategy. Fundamentally, the book— with its technical analysis, models, conceptual frameworks, and managerial tools—closes the gap between the complexity and the difficulty of mass customization with its potential payoffs and implementation.

Table of Contents:

Ch. 1	Introduction	1
Ch. 2	Product customization : theoretical basics	9
Ch. 3	Mass customization and complexity	45
Ch. 4	A customers' needs model for mass customization	63
Ch. 5	Customer oriented interaction systems	79
Ch. 6	A multi-agent system for coping with variety induced complexity	115
Ch. 7	Implementation scenarios of the information systems	149
Ch. 8	Product modularity in mass customization	163
Ch. 9	Key metrics system based management tool for variety steering and complexity evaluation	181
Ch. 10	Conclusions	243

A Guide to Federal Taxation or Business English

A Guide to Federal Taxation

Author: Jeffrey A Helewitz

A Guide to Federal Income Tax superbly integrates law and tax policy, providing readers with a basic theoretical understanding of federal taxation in the major areas that would be addressed in most small law firms. It also gives the reader an overview of the workings of the Internal Revenue Service, and guides them, line by through, through all of the federal tax forms a law office would encounter. Through numerous examples, practical tips, summaries of judicial decisions, chapter summaries, and exercise problems, the author does an exceptional job of helping current and future legal professionals absorb this wealth of information. Readers are taken from basic tax law and policy at the start of the book to chapters on individual taxation, the taxation of the various business formats, and the taxation of trusts and estates.

Table of Contents:

Ch. 1	Sources of tax law	1
Ch. 2	Individual income taxation	30
Ch. 3	Income taxation of the sole proprietorship	96
Ch. 4	Income taxation of partnerships	150
Ch. 5	Income taxation of corporations	189
Ch. 6	Estate and gift taxation	253
Ch. 7	Fiduciary income taxes	322

Read also Sexually Transmitted Diseases or Jonathan Lerman

Business English: Writing in the Global Workplace

Author: Dona Young

Business English: Writing for the Global Workplace takes the approach that local language has value in informal environments with Business English being the best choice in formal environments. With this text, students will use their local language (or dialect) to become more proficient with Business English. The text achieves this by comparing and contrasting the two language systems, “building a wall” between Business English and local language. Because technology has made the world smaller, the ability to speak and write Business English has never been more important. Just about every job in the marketplace now includes writing e-mail and speaking to people from diverse cultures. This book provides the tools needed for the global workplace. A student who has mastered the principles presented here will have a solid foundation in speaking and writing Business English to people from around the world.

Fundamentals of Taxation with TaxACT 2006 Deluxe or Check It out

Fundamentals of Taxation with TaxACT 2006 Deluxe

Author: Ana M Cruz

This book is designed to not only expose beginning tax students to tax law, but to also teach the practical intricacies involved in preparation of a tax return. Emphasizing a hands-on approach to tax education, every concept introduced in the text includes meaningful exercises that allow students to reinforce what they are learning. Actual tax forms are included within the text—from the simplest 1040EZ to the numerous 1040 schedule forms—with real-world data inserted into actual tax forms to demonstrate applied skills. Tax software is also a part of the text package, providing yet another tool to bridge the gap between understanding and practical application of tax law.

Look this: Prof Communicatn Intrnl Settin or Human Resource Management

Check it Out!: Great Reporters on What It Takes to Tell the Story

Author: Art Athens

Stories with no substance. Talking heads without a clue. "Team" coveragethat still misses the big picture. Overheated hype. Cute chatter. Film at eleven. Is it any wonder more and more of us count less and less on the news? "It used to be that a news story told you who, what, where, when, how, and why," Art Athens writes. "Now the story might tell you who, or it might tell you when, but there's a good chance that when it's over (which won't take long), you'll be the one saying What?" Here's a legendary journalist's back to the basics guide to the craft of broadcast news. Combining insights from his own award-winning career with in-depth conversations with leading newspeople, Art Athens offers a primer on the best practices in reporting, writing, and delivering the news. And he lets some of the best in the business talk frankly and passionately about what it takes to do the job right: Dan Rather, Charles Osgood, Mike Wallace, Brian Williams, Andy Rooney, Charles Kuralt, Linda Ellerbee, and Don Hewitt. What kind of skills—and spirit—does it take to be a successful, serious broadcast journalist? How are the good stories conceived and written? And in today's cynical age of news as entertainment, what should reporters and editors do to restore confidence in the media? In this funny, sharp, honest book, anyone who cares about the news will find answers on every page.

Author Bio:Art Athens spent 40 years as a print and broadcast journalist, including 25 years at WCBS, New York City's all-news station. The winner of Pew and Columbia/Peabody awards for excellence, he died in 2000.

Table of Contents:

Ch. 1	All I ever wanted to be	1
Ch. 2	"It" : what ya gotta have	18
Ch. 3	Hankering to be anchoring	29
Ch. 4	Tell me a story	34
Ch. 5	So what's news?	49
Ch. 6	Coochy, coochy, coo	71
Ch. 7	Is that fair?	78
Ch. 8	Wireitis (y-er-eye'-tis)	96
Ch. 9	To act or not to act : that is the debate	105
Ch 10	How can they ask that?	122
Ch. 11	Get your news from us	134
Ch. 12	It's the writing, stupid!	150
Ch. 13	If your mother tells you she loves you, check it out!	158

Censorship Inc or Management Economics

Censorship, Inc.: The Corporate Threat to Free Speech in the United States

Author: Lawrence Soley

The First Amendment of the U.S. Constitution is a landmark in the defense of free speech against government interference and suppression. In this book we come to see how it also acts as a smokescreen behind which a more dangerous and insidious threat to free speech can operate.

Soley shows how as corporate power has grown and come to influence the issues on which ordinary Americans should be able to speak out, so new strategies have developed to restrict free speech on issues in which corporations and property-owners have an interest.

Censorship, Inc. is a comprehensive examination of the vast array of corporate practices which restrict free speech in the United States today in fields as diverse as advertsing and the media, the workplace, community life, and the environment. Soley also shows how these threats to free speech have been resisted by activism, legal argument, and through legislation. Grounded in extensive research into actual cases, this book is at the same time a challenge to conventional thinking about the nature of censorship and free speech.

Table of Contents:

	Preface
1	Private Censorship, Corporate Power	1
Pt. I	Speaking of Labor	21
2	Company Towns and Labor Camps	25
3	Dirty Work: Blacklisting and Silencing Employees	55
Pt. II	Uncivil Actions	81
4	SLAPPing Citizens	85
5	"Hog Tying" Critics: Agricultural Disparagement Statutes	111
Pt. III	Private Property, Public Silence	135
6	Freedom to Buy, Not Speak	139
7	Private Communities: Real Properties, Real Restrictions	167
Pt. IV	The Muted Media	191
8	Advertisers: Muscling the Media	195
9	Muzzling David: Corporate Media Goliaths	219
10	Freeing Speech	249
	Endnotes	265
	Index	297

New interesting textbook: Le sei discipline di apprendimento di innovazione: Come trasformare apprendimento e sviluppo nei risultati di affari

Management Economics

Author: Edwin Mansfield

The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.

Author Biography: W. Bruce Allenis professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. Edwin Mansfield was a longtime professor of economics at the University of Pennsylvania. His textbooks have been a staple in economics courses at thousands of colleges and universities around the world.