Convergent Journalism or Corporate Media Production

Convergent Journalism: an Introduction: Writing and Producing Across Media

Author: Stephen Quinn

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine — or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.

* Contributors to the book draw from specific areas of expertise to provide a complete view of convergent journalism
* Clear, easy-to-read content explains all relevant simple-to-complex concepts
* From writing to graphics and photography to multimedia-it's all here

Book review: Celebrate the Rain or Culinary Mexico

Corporate Media Production

Author: Ray DiZazzo

With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.

The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.

* Updated to cover the digital video revolution's effect on the tools of corporate media production
* Covers the creative and technical aspects of the job
* Essential knowledge for anyone planning a career in corporate video

Table of Contents:

	Preface and Acknowledgments
1	The Changing Role of Corporate Media	3
2	The Key Players	7
3	Media Groups in the Corporate World	14
4	A Production Overview	17
5	Production People	22
6	The Program Needs Analysis	29
7	The Content Outline	39
8	The Creative Concept	47
9	The Treatment	52
10	The Script	56
11	Script Terminology	62
12	Dialogue and Narration	68
13	Structure and Transitions	74
14	A Screenplay Format Script	79
15	Preproduction	89
16	Production Formats, Equipment, and Shooting Styles	111
17	A Day on Location and a Day in the Studio	125
18	Audio Production	134
19	The Director's Role	141
20	Human Aesthetics	147
21	Audiovisual Aesthetics	156
22	Technical Aesthetics	179
23	General Aesthetics	193
24	People Skills	198
25	Judgment Skills	208
26	A Postproduction Overview	215
27	The Traditional Offline and Online Edit	219
28	Nonlinear Editing	224
29	Audio Sweetening	232
30	Why Evaluate?	236
31	The Future of Corporate Media	241
	Glossary	243
	Bibliography	253
	Index	255