Hotel Motel Operations or Integrated Advertising Promotion and Marketing Communications

Hotel/Motel Operations: An Overview

Author: Suzanne Weissinger

Hotel-Motel Operations-An Overview helps readers in the travel and tourism industries understand the organizational and operational aspects of lodgings. It covers each department of a property and its organization and responsibilities, the methods of marketing a property, and legal requirements faced by properties. Emphasis has been placed on amenities, providing service to business travelers, and security issues. The book covers both small and large property operations so the skills and knowledge gained through reading can be applied anywhere. The final chapter gives up-to-date references used in the industry and by individual travelers, and listed are Web sites that feature hotel choices and e-mail addresses for major chains.

Booknews

Helps readers in the travel and tourism industries understand the organizational and operational aspects of lodging. Covers the organization and responsibilities for each department of a property along with marketing methods and legal requirements faced by properties. Emphasis is on amenities, providing service to business travelers, and security issues in both large and small operations. Includes chapter summaries and learning objectives, chapter activities and questions with space for answers, plus chapter projects. Author credentials are not stated. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Read also Political Economy of Polands Transition or Making the World Safe for Tourism

Integrated Advertising, Promotion, and Marketing Communications

Author: Kenneth E Clow

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools.

For marketing professionals and ad agency account executives.

Table of Contents:

Pt. 1	The IMC foundation	2
1	Integrated marketing communications	2
2	Corporate image and brand management	28
3	Buyer behaviors	60
4	Promotions opportunity analysis	94
Pt. 2	IMC advertising tools	130
5	Advertising management	130
6	Advertising design : theoretical frameworks and types of appeals	162
7	Advertising design : message strategies and executional frameworks	196
8	Advertising media selection	230
Pt. 3	IMC promotional tools	274
9	Trade promotions	274
10	Consumer promotions	306
11	Personal selling, database marketing, and customer relationship management	336
12	Public relations, sponsorship programs, and regulations	370
Pt. 4	IMC integration tools	406
13	Internet marketing	406
14	IMC for small businesses and entrepreneurial ventures	436
15	Evaluating an integrated marketing program	458