Quality Middle School Leadership or Introducing Marketing Research

Quality Middle School Leadership: Eleven Central Skills Areas

Author: L David Weller

"This updated second edition of Quality Middle School Leadership: Eleven Central Skills Areas is designed to assist middle school principals in their efforts to reform education by using the effective schools research and quality management principles of W. Edwards Deming. The idea for the book came from both the author's students and his colleagues, who called for a work that was practical in scope and research-based in nature, yet addressed the contemporary demands for school reform and quality outcomes." Arranged to provide readers with theory and research first, Quality Middle School Leadership also provides specific examples of how this research can be applied - providing real meaning to the knowledge and skills that are presented. It is designed to prepare those aspiring to become effective and quality-oriented middle school principals and also to assist practitioners seeking to improve middle school education.

Book about: The Pocket Idiots Guide to Being an Expectant Father or Whole Body Beauty Wisdom

Introducing Marketing Research

Author: Bal Chansarkar

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.

Table of Contents:

	Foreword
	Foreword
	Preface
	About the Authors
	About the Contributors
Pt. I	Research Design and Methods
Ch. 1	Introduction to Marketing Research	3
Ch. 2	Marketing Research: Process and Design	15
Ch. 3	Desk Research and Secondary Data Collection	43
Ch. 4	Qualitative Research Methods: Data Collection and Analysis	61
Ch. 5	Survey and Questionnaire Design	85
Pt. II	Statistical Considerations
Ch. 6	Basic Statistics and Data Analysis	127
Ch. 7	An Introduction to Sampling	149
Ch. 8	Hypothesis Testing and Tests of Association	167
Ch. 9	Hypothesis Testing and Tests of Difference	189
Pt. III	Contexts in Marketing Research
Ch. 10	International Marketing Research	209
Ch. 11	Internet Marketing Research	225
Ch. 12	Business-to-business Markets and Marketing Research	245
	Answers to Work Assignment Questions	259
	App. I: Selected Sources of Secondary Data	315
	App. II: Statistical Tables	325
	Glossary	329
	Index	344