International Marketing and Export Management or Microeconomics

International Marketing and Export Management

Author: Gerald Albaum

New opportunities and challenges are arising in global marketing and exporting.  Opportunities are expanding as international trade continues to grow rapidly, and e-commerce enables even the smallest businesses to find potential customers and means of distribution across the globe. Challenges are resulting from increased competition,

disruptions in trade flows caused by military actions, anxiety over terrorism and global warming, and health hazards.  The effects of business activity on all sectors of society, and particularly on the environment, are highly scrutinised, whilst factors including ethics, social responsibility, public policy, and company responses are an essential concern.

International Marketing and Export Management focuses on the marketing decisions and management processes involved in developing export and other types of international marketing operations.  The key procedural aspects and activities required in exporting, which the manager must know, are covered. Alongside an emphasis on exporting as a marketing activity, all other modes of foreign market entry are also covered thoroughly.

New to the sixth edition

 
• Updated material on China and India - the most important emerging markets in the modern business world
• Increased emphasis on the critical importance of cultural differences in all aspects of exporting and international management
• Enhanced coverage of logistics and supply chain management, reflecting its great importance in marketing management
• Integrated discussion in each chapter of the effects of the continuing information revolution, including the impact of the Internet, theWorld Wide Web, and e-commerce
• New case studies and examples both from well-known companies, such as Dell, Unilever and Microsoft, and a number of smaller firms that are finding growing opportunities in exporting and international marketing

This book is ideally suited to

 
• Undergraduate and graduate students taking courses in export management or international marketing
• MBA courses and other tertiary non-university programs in export management and international marketing
• Export/international marketing practitioners seeking fresh insights into the field of international marketing

 

About the authors

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

Booknews

This text for undergraduate and MBA courses in international and export marketing stresses an understanding of marketing processes, export operations management, and decision making. Several case studies per chapter illustrate principles concerning the bases of international marketing, the international environment, export market entry strategies, pricing and product decisions, financing, promotion, and the organization of international marketing activities. Includes chapter summaries and discussion questions, plus b&w photos. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book review: Programming Microsoft InfoPath or Idea Makers and Idea Brokers in High Technology Entrepreneurship

Microeconomics

Author: David C Colander

An examination of microeconomic models in practical use

Microeconomics explores the strengths and weaknesses of standard models of microeconomics and how they are actually used in policy. Chapters discuss the basics of microeconomics; foundations of supply and demand; market structure and policy; monopolistic competition; distribution of income; and the ways economic reasoning is applied to real-world policy. Sidebars reinforce the economic tools presented, while more then four hours of website-accessible video provide interactive exercises and animated tutorials.

David C. Colander is a professor at Middlebury College.

Table of Contents:

	Introduction
1	Economics and Economic Reasoning	5
	Appendix A Economic Perspectives	27
	Appendix B Graphish: The Language of Graphs	28
2	Supply and Demand	34
3	The Economic Organization of Society	59
4	U.S. Economic Institutions	79
	Appendix A Trading in Stocks	105
5	An Introduction to the World Economy	107
	Microeconomics
Pt. 1	Microeconomic Theory: The Basics
6	Individual Choice and Demand	135
	Appendix A Indifference Curve Analysis	159
7	Supply, Production, and Costs: I	163
8	Supply, Production, and Costs: II	180
9	Perfect Competition	194
10	Monopoly	217
11	Monopolistic Competition, Oligopoly, and Strategic Planning	235
	Appendix A A Case Study	254
Pt. 2	Microeconomic Policy Debates
12	Competition in the Real World	259
13	The Regulation of Markets: Antitrust and Industrial Policies	276
14	Politics, Economics, and Agricultural Markets	295
15	Microeconomics, Social Policy, and Economic Reasoning	313
16	The Role of Government in the Economy	332
17	Economics and the Environment	351
Pt. 3	Factor Markets
18	Who Gets What? The Distribution of Income	371
	Appendix A A Numerical Example of the Problems of Redistributing Income	395
19	Work and the Labor Market	397
20	Nonwage Income: Rents, Profits, and Interest	421
	International Issues
21	International Trade	437
22	International Finance	458
	Appendix A The Analytic Foundations of the J-Curve	480
23	Growth and the Economics of Developing Countries	482
24	Socialist Economies in Transition	500