Entrepreneurship: Process Perspective
Author: Robert A Baron
Entrepreneurship books may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.
Interesting book: Contabilidad Avanzada
Selected Readings in Business: Millennium Edition
Author: Myra Ann Shulman
The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Internet activities to accompany it. Still the perfect text for international students embarking on an MBA program or a business career.
Table of Contents:
| To the Student | ||
| Ch. 1 | The Future | 1 |
| The New Atlantic Century | ||
| The Next Society | ||
| Ch. 2 | Globalization | 24 |
| Sizing Up Global Integration | ||
| Nationality Matters More than Ever: That's No Joke | ||
| Ch.3 | Mergers and Acquisitions | 35 |
| Buying into Japan Inc | ||
| Japanese Mergers: Marriage in Name Only | ||
| Ch. 4 | Language | 45 |
| Beyond Babel: Why the Babble Below Will Matter Less | ||
| The Triumph of English: A World Empire By Other Means | ||
| Ch. 5 | Brand Names | 59 |
| Developing a Name to Work Worldwide | ||
| Luxury Goods Firms Target the Middle East | ||
| Ch. 6 | The Internet | 70 |
| A Net Not Made in America | ||
| Turkey Logs On | ||
| Ch. 7 | Information Technology | 81 |
| Go Mobile - Now! | ||
| Key Shift for IT | ||
| A Truly Global Web | ||
| Bit Player | ||
| Ch. 8 | Science | 100 |
| The Biology Century Dawns | ||
| DNA: Handle With Care | ||
| Ch. 9 | Health | 112 |
| For Developing Countries, Health Is Wealth | ||
| Can We Learn to Beat the Reaper? | ||
| Ch. 10 | Working Women | 126 |
| All It Takes Is a Dream | ||
| Cracks in Mexico's Glass Ceiling | ||
| Rio Co-op Raises Worker Standards, Fashionably | ||
| Ch. 11 | Expatriate Employees | 142 |
| Expat Training | ||
| An American Expat's View | ||
| Women Working Overseas | ||
| Ch. 12 | Contract Negotiation | 158 |
| Good Negotiation Equals Good Contracts | ||
| You Say Tomato | ||
| Ch. 13 | Management | 171 |
| How We Went Digital Without a Strategy | ||
| Separating Sheep from Goats as Start-ups Fall to Earth | ||
| Ch. 14 | Entrepreneurship | 187 |
| Dream Deferred: The Story of a High-Tech Entrepreneur in a Low-Tech World | ||
| Smart and Smarter | ||
| Appendixes | 207 | |
| A | Definitions of Writing Terms and Examples of Writing Styles | 209 |
| B | Strategies for Communication | 215 |
| C | "Globalization's Last Hurrah?" | 245 |
| Index | 259 |
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