Developing the Public Relations Campaign: A Team-Based Approach
Author: Randy Bobbitt
Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment.
This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart—that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.
Features
About the Authors
Randy Bobbitt is an assistant professor at the University of North Carolina-Wilmington, where he directs the public relations program within the Department of Communication Studies. Prior to going to UNCW, he taught at Marshall University and the University of South Florida. He holds a PhD from Bowling Green State University.
Ruth Sullivan is an assistant professor at the W. Page Pitt School of Journalism and Mass Communication at Marshall University, where she teaches courses in printjournalism and public relations. Professor Sullivan has received several awards for her work, including two First Place National Federation of Press Women National Awards and a Public Relations Society of America Crystal Award for internal communications in 2000.
New interesting textbook: EconomÃa Directiva y Arquitectura Organizativa
The Role of Foreign Direct Investment in East Asian Economic Development
Author: Takatoshi Ito
The international flow of long-term private capital has increased dramatically in the 1990s. In fact, many policymakers now consider private foreign capital to be an essential resource for the acceleration of economic growth. This volume focuses attention on the microeconomic determinants and effects of foreign direct investment (FDI) in the East Asian region, allowing researchers to explore the overall structure of FDI, to offer case studies of individual countries, and to consider their insights, both general and particular, within the context of current economic theory.
Table of Contents:
| Acknowledgments | ||
| Introduction | 1 | |
| 1 | The Local Content of Japanese Electronics Manufacturing Operations in Asia | 9 |
| Comment | ||
| Comment | ||
| 2 | Intrafirm Technology Transfer by Japanese Manufacturing Firms in Asia | 49 |
| Comment | ||
| Comment | ||
| 3 | Location and Internalization Decisions: Sector Switching in Japanese Outward Foreign Direct Investment | 79 |
| Comment | ||
| Comment | ||
| 4 | Foreign Direct Investment and R&D Spillovers: Is There a Connection? | 113 |
| Comment | ||
| Comment | ||
| 5 | Affiliates of U.S. and Japanese Multinationals in East Asian Production and Trade | 147 |
| Comment | ||
| Comment | ||
| 6 | International Joint Ventures, Economic Integration, and Government Policy | 191 |
| Comment | ||
| Comment | ||
| 7 | The Location of Foreign Direct Investment in Chinese Regions: Further Analysis of Labor Quality | 213 |
| Comment | ||
| Comment | ||
| 8 | Why Does China Attract So Little Foreign Direct Investment? | 239 |
| Comment | ||
| Comment | ||
| 9 | The Role of Foreign Direct Investment in Korea's Economic Development: Productivity Effects and Implications for the Currency Crisis | 267 |
| Comment | ||
| Comment | ||
| 10 | Effects of Outward Foreign Direct Investment on Home Country Performance: Evidence from Korea | 295 |
| Comment | ||
| Comment | ||
| 11 | Foreign Direct Investment and Industrial Restructuring: The Case of Taiwan's Textile Industry | 319 |
| Comment | ||
| Comment | ||
| 12 | Foreign Direct Investment and Economic Growth in Taiwan's Manufacturing Industries | 349 |
| Comment | ||
| Comment | ||
| Contributors | 367 | |
| Author Index | 371 | |
| Subject Index | 375 |
No comments:
Post a Comment