Contemporary Strategy Analysis or Marketing Planning and Strategy

Contemporary Strategy Analysis

Author: Robert M Grant

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

• Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
  
• Features a new two-colour design throughout with high-spec artwork
  
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  
• Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at blackwellpublishing.com/grant

Interesting book: Oriental Basics or Well Decorated Cake

Marketing Planning and Strategy

Author: Subhash C Jain

Provides the strategic marketing skills necessary to compete in the global economy with a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and implement strategy.

Booknews

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth edition adds material on the global market, emphasizes the role of the Internet, and brings an international focus. Eighteen cases are new. The author is in the School of Business Administration at the University of Connecticut. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
1	Marketing and the Concept of Planning and Strategy	2
2	Strategic Marketing	22
3	Corporate Appraisal	44
4	Understanding Competition	73
5	Focusing on the Customer	106
6	Scanning the Environment	127
7	Measuring Strengths and Weaknesses	170
8	Developing Marketing Objectives and Goals	193
9	Strategy Selection	222
10	Portfolio Analysis	251
11	Organizational Structure	294
12	Strategic Tools	319
13	Market Strategies	356
14	Product Strategies	381
15	Pricing Strategies	433
16	Distribution Strategies	470
17	Promotion Strategies	505
18	Global Market Strategies	536
	Cases	573
	Indexes	861