Leadership and Futuring: Making Visions Happen
Author: John R Hoyl
Become an extraordinary visionary leader with the knowledge and skills to make great things happen!
Well-educated, charismatic leaders who can improve systems to enrich the lives of others are needed today more than ever. In this updated edition, John Hoyle identifies vision, motivation, flexibility, and openness to invention and opportunity as key characteristics of effective leaders, and challenges school administrators to think outside the box—to explore the vital links between effective leadership and visioning for the future.
Illustrating new and vivid team-building exercises, this excellent resource guides educators striving to lead, inspire, and motivate students and team members toward positive personal visions and a successful life and career. The book also:
- Explains the relationship between leadership and futuring
- Describes seven visionary leaders
- Links motivation research to contemporary organizations
- Offers inspirational stories about successful visionaries
- Provides step-by-step futuring techniques for workshops
- Suggests how leaders create, communicate, and put forth a service vision
Leadership and Futuring is about dynamic change based on visionary leadership not just for today but for the future—in education, business, government, and any field.
Table of Contents:
Foreword Acknowledgments About the Author Introduction1 What's Leadership Got to Do With Futuring?
2 Visionary Leaders I Have Known and Others I Wish I Had Known
3 Motivating Others to Engage in Futuring
4 Making Visions Happen
5 Staff Development Techniques to Envision and Create Real-World Programs
6 The Visionary Leader You Can Become Bibliography and References
Index
New interesting textbook: Marketing Public Health or Ethics in the WorkPlace
Contemporary Visual Merchandising and Environmental Design
Author: Jay Diamond
Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy. Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.
Table of Contents:
Preface xxiAcknowledgments xxiii
The Visual Merchandising Concept in a Contemporary Environment 2
Learning Objectives 3
Introduction 3
The Visual Merchandiser's World 5
Department Stores 6
Specialty Chains 6
Freelancers 7
Creating Effective Visual Presentations 7
The Components of Visual Merchandising and Facilities Design 8
Store Design 8
Mannequins 8
Props and Materials 8
Lighting 8
Graphics and Signage 10
Point of Purchase 10
Sound Usage 10
Visual Merchandising and Store Design Websites 12
Other Factors in Visual Merchandising 13
Budgeting 13
The Safety Factor 15
Careers in Visual Merchandising 15
Trends in Visual Merchandising 16
Terms of the Trade 16
Chapter Review 17
Key Points in the Chapter 17
Discussion Questions 17
Case Problems 18
Case 1 18
Case 2 18
In the News 18
The Know-It-All 18
Internet Exercises 19
Exercises and Projects 20
Planning and Developing Visual Presentations 22
Learning Objectives 23
Introduction 23
Department Store In-House Visual Departments 24
The Lord & Taylor Approach 25
Ongoing Visual Tasks 26
Centralized Visual Merchandising 27
The Total Centralized Visual Plan 30
Alternate Central Visual Merchandising Plans 32
Freelance Arrangements 33
Terms of the Trade 34
Chapter Review 34
Key Points in the Chapter 34
Discussion Questions 35
Case Problems 35
Case 1 35
Case 2 36
In the News 36
Internet Exercise 37
Exercises and Projects 38
Facilities Design: Exteriors, Interiors, and Fixturing 40
Learning Objectives 41
Introduction 41
Exteriors 42
Traditional Storefronts and Window Structures 44
Parallel-to-Sidewalk Windows 45
Corner Windows 45
Open-Back Windows 46
Angled Windows 46
Arcades 46
Islands 46
Windowless Windows 47
Circular Windows 47
Shadow Box Windows 47
Architecturally Unique Entranceways 48
Interiors 48
Fixturing 50
Floor Cases 50
Wall Cases 50
Multipurpose Merchandise Systems 51
Island Display Cases and Tables 52
Shadow Boxes 52
Vitrines 52
Show-and-Sell Fixtures 52
The Complete Layout 54
Terms of the Trade 54
Chapter Review 55
Key Points in the Chapter 55
Discussion Questions 55
Case Problems 56
Case 1 56
Case 2 56
In the News 57
Doing the Math 57
Internet Exercises 58
Exercises and Projects 58
Mannequins and Other Human Forms 62
Learning Objectives 63
Introduction 63
Types of Mannequins 65
Traditional Human Forms 65
Ethnic Mannequins 66
Stylized Human Forms 66
Futuristic Human Forms 67
Representational Forms 67
Trimmer-Constructed Mannequins 67
Component Parts of Mannequins 69
Dressing the Mannequin 71
Wigs and Makeup 72
Wigs 72
Makeup 74
Other Human Forms 75
Purchasing Mannequins and Other Human Forms 75
Creating a Mannequin 76
Children's Mannequin 76
Men's Mannequin 77
Women's Mannequin 77
Terms of the Trade 80
Chapter Review 81
Key Points in the Chapter 81
Discussion Questions 81
Case Problems 82
Case 1 82
Case 2 82
In the News 83
Who Was That Lady? 83
Internet Exercises 84
Exercises and Projects 85
Materials, Props, and Tools of the Trade 88
Learning Objectives 89
Introduction 89
Materials 90
Construction Boards 90
Fabric 91
Paper 92
Paint 92
Carpet 92
Wood 92
Other Materials 92
Props 92
Found Objects 93
Furniture 93
Merchandise Used as Props 93
Display House Props 95
In-House Construction 99
Tools and Accessories 99
Terms of the Trade 101
Chapter Review 101
Key Points in the Chapter 101
Discussion Questions 102
Case Problems 102
Case 1 102
Case 2 103
In the News 103
More than Meets the Eye 103
Internet Exercises 104
Exercises and Projects 105
Principles of Design 112
Learning Objectives 113
Introduction 113
Balance 114
Symmetrical Balance 115
Asymmetrical Balance 115
Emphasis 116
Size 117
Repetition 117
Contrast 117
Unique Placement 120
Proportion 120
Rhythm 122
Repetition 122
Continuous Line 122
Progression 122
Radiation 123
Alternation 124
Harmony 124
Terms of the Trade 126
Chapter Review 126
Key Points in the Chapter 126
Discussion Questions 126
Case Problems 127
Case 1 127
Case 2 127
In the News 128
A Giant on the Cutting Edge: The Freshening of the Mall of America 128
Internet Exercises 128
Exercises and Projects 129
Color: Fundamental Concepts and Applications 134
Learning Objectives 135
Introduction 135
Dimensions of Color 136
Hue 136
Value 136
Intensity 136
The Color Wheel 136
Color Harmonies 136
Monochromatic 137
Analogous 137
Complementary 137
Split Complementary 138
Double Complementary 138
Triad 138
The Neutral Ingredients 141
Choosing a Color Scheme 141
Psychology of Color 141
Warm and Cool Colors 142
Advancing and Receding Colors 142
The Emotional Effects of Color 142
Terms of the Trade 143
Chapter Review 143
Key Points in the Chapter 143
Discussion Questions 144
Case Problems 144
Case 1 144
Case 2 145
In the News 145
The Color of Retail: A Tint of Technology 145
Internet Exercises 146
Exercises and Projects 147
Lighting: Dramatizing the Selling Floor and Display Areas 158
Learning Objectives 159
Introduction 159
Retailing's Principal Lighting Requirements 161
Assessment of Lighting Needs 161
Lighting Plans 162
General Lighting 162
Accent Lighting 162
Light Sources 164
Fluorescents 164
Incandescents 165
Fiber-Optic Lighting 165
High-Intensity Discharge Bulbs 166
Neon 166
Halogen 166
Low-Voltage Lighting 167
Lighting Fixtures and Systems 167
Recessed Lighting 167
Track Lighting 169
Decorative Lighting 169
Lighting with Color 170
Lighting Accessories 171
Light System Acquisition 172
Terms of the Trade 172
Chapter Review 173
Key Points in the Chapter 173
Discussion Questions 173
Case Problems 174
Case 1 174
Case 2 174
In the News 175
Be Very Careful About Your Lighting Specs 175
Internet Exercises 176
Exercises and Projects 176
Themes and Settings for Windows and Interiors 180
Learning Objectives 181
Introduction 181
The Total Environment Philosophy 182
Types of Themes 182
Seasonal 183
Summer 183
Fall 184
Winter 184
Spring 186
Holidays 187
Creative Themes 189
Institutional Themes 192
Other Themes and Settings 192
Ensemble Displays 193
Unit Displays 193
Special Events and Promotions 193
Terms of the Trade 196
Chapter Review 196
Key Points in the Chapter 196
Discussion Questions 196
Case Problems 197
Case 1 197
Case 2 197
In the News 198
Manhattan Mickey 198
Internet Exercises 199
Exercises and Projects 199
Energizing the Specialty Boutique 202
Learning Objectives 203
Introduction 203
Color: The "Free" Visual Element 204
Low-Cost Lighting 205
Display Props 206
Merchandise as Props 206
Borrowed Props 206
Discarded Props 207
Alternatives to Traditional Mannequins 208
In-House Creations 208
Basic Forms 209
No-Cost Point-of-Purchase Props 209
In-House Signage Production 210
Planning the Purchase for Visual Effectiveness 210
Terms of the Trade 211
Chapter Review 211
Key Points in the Chapter 211
Discussion Questions 212
Case Problems 212
Case 1 212
Case 2 213
In the News 214
Light and Lively: How Benetton Turned Up the Voltage in California 214
Internet Exercises 215
Exercises and Projects 215
Signage: The Tool That Tells a Story 220
Learning Objectives 221
Introduction 221
Types of Signs 222
Banners 222
Wall Signs 222
Fixture-Contained Signage 223
Valance Signs 223
Signs on Glass 224
Pennants 224
Moving Message Signs 224
Track Signage 225
Neon Signage 226
Simulated Neon Signs 226
Sign Materials 227
Letter Materials 228
In-House Sign Production 229
Sign Layout 229
Key Points in Creating Signs 230
Commercial Sign Sources 230
Terms of the Trade 230
Chapter Review 231
Key Points in the Chapter 231
Discussion Questions 231
Case Problems 231
Case 1 231
Case 2 232
In the News 232
Give Me a Sign 232
Internet Exercises 233
Exercises and Projects 234
Graphics in the Retail Environment 238
Learning Objectives 239
Introduction 239
Graphics Development and Procurement 240
Graphic Images 241
Original Photography 241
Stock Photography 241
Stock Agencies 242
Classifications of Graphics 242
Backlit Transparencies 242
Digital Images 243
Prismatic Displays 244
Motion Displays 244
Simulated Neon Graphics 245
Light Walls 246
Banners 246
First-Hand Evaluation of Graphic Technology and Products 246
Vendor Headquarters 247
Trade Shows 247
In-Store Visits 247
Maximizing the Effectiveness of Graphic Displays 247
Terms of the Trade 248
Chapter Review 248
Key Points in the Chapter 248
Discussion Questions 249
Case Problems 249
Case 1 249
Case 2 250
In the News 251
Printing Outside the Box 251
Internet Exercises 252
Exercises and Projects 253
Point-of-Purchase Display 258
Learning Objectives 259
Introduction 259
Retail Point-of-Purchase Users 260
Mass Merchandisers 260
Supermarkets 260
Warehouse Clubs 261
Pharmacies 261
Greeting Card Stores 262
Specialty Organizations 262
Department Stores 263
Major Reasons for Point-of-Purchase Use 263
Point-of-Purchase Fixtures 264
Interactive Video 264
Gondolas 265
Closed-Circuit Video 266
Motion Creations 266
In-Store Shops 266
Countertop Cases 266
Cardboard Fixtures 266
Computer Stations 267
Terms of the Trade 267
Chapter Review 267
Key Points in the Chapter 267
Discussion Questions 268
Case Problems 268
Case 1 268
Case 2 269
In the News 269
The War in a Rack 269
Internet Exercises 270
Exercises and Projects 270
Display Windows as Settings for "Consumer Theater" 274
Learning Objectives 275
Introduction 275
Housekeeping Basics of Visual Merchandising 277
Window Display Dilemmas 277
Space Considerations 277
Merchandise Insufficiency 279
Considerations for Effectively Showing the Merchandise 279
Creating Effective Displays with Budgetary Restraints 281
Considerations for Effective Visual Presentation 282
The "Planes" of Visual Presentation 282
Terms of the Trade 284
Chapter Review 284
Key Points in the Chapter 284
Discussion Questions 284
Case Problems 285
Case 1 285
Case 2 285
In the News 286
Go on Green 286
Internet Exercises 287
Exercises and Projects 287
Execution of a Visual Presentation 288
Learning Objectives 289
Introduction 289
Selecting the Merchandise 290
Preparing the Merchandise 291
Assembling Props and Materials 291
Preparing the Display Space 293
Selecting Mannequins and Forms 293
Preparing the Lighting 295
Installing the Display 295
Display Sketches 296
Graphic Floor Plans 297
Developing Specific Displays 298
The Spaeth Design Approach 300
Terms of the Trade 300
Chapter Review 300
Key Points in the Chapter 300
Discussion Questions 301
Case Problems 301
Case 1 301
Case 2 302
In the News 302
All Things to All People 302
Internet Exercise 304
Exercises and Projects 304
Creating the Overall Concept: From Conception to Completion 308
Learning Objectives 309
Introduction 309
Ancillary Design Components 311
Hangtags 311
Packaging 311
Logos 312
Labels 313
Facilities Creation 313
Promotional Endeavors 315
Marketing Campaigns 315
Putting It Together: The Timberland Story 316
Terms of the Trade 321
Chapter Review 321
Key Points in the Chapter 321
Discussion Questions 321
Case Problems 322
Case 1 322
Case 2 322
In the News 323
Mamma Mia! It's a Shop 323
Internet Exercises 324
Exercises and Projects 324
Promotion's Other Components: Advertising, Special Events, and Publicity 332
Learning Objectives 333
Introduction 333
Visual Presentation in Relation to Other Components of Promotion 335
Advertising 335
The Media 335
Classifications of Advertisements 340
Cooperative Advertising 340
Special Events 341
Fashion Shows 341
Trunk Shows 342
Cosmetic Demonstrations 344
Designer and Celebrity Appearances 344
Holiday Parades 344
Special Sales 344
Sampling 344
Cooking Demonstrations 344
Institutional Events 344
Publicity 346
The Promotional Campaign 347
Terms of the Trade 348
Chapter Review 348
Key Points in the Chapter 348
Discussion Questions 349
Case Problems 349
Case 1 349
Case 2 350
In the News 350
Live on the London Stage 350
Internet Exercises 351
Exercises and Projects 351
Index 353
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