Portfolio Management for New Products
Author: Robert G Cooper
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
Booknews
Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Exhibits | ||
| Acknowledgments | ||
| Ch. 1 | The Quest for the Right Portfolio Management Process | 1 |
| Ch. 2 | Three Decades of R&D Portfolio Methods: What Progress? | 15 |
| Ch. 3 | Portfolio Management Methods: Maximizing the Value of the Portfolio | 29 |
| Ch. 4 | Portfolio Management Methods: Seeking the Right Balance of Projects | 73 |
| Ch. 5 | Portfolio Management Methods: A Strong Link to Strategy | 105 |
| Ch. 6 | Portfolio Management Methods Used and Performance Results Achieved | 145 |
| Ch. 7 | Challenges and Unresolved Issues | 173 |
| Ch. 8 | Data Integrity: Obtaining Reliable Information | 207 |
| Ch. 9 | Making Strategic Allocations of Resources: Deployment | 247 |
| Ch. 10 | Making Portfolio Management Work for You: Portfolio Management and Project Selection | 269 |
| Ch. 11 | Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips Before You Charge In | 303 |
| App. A | Overhauling the New Product Process | 333 |
| App. B | Sample Gate 3 Screening Criteria (Scored) | 341 |
| App. C | NewPort Max Software: A Tool for New Product Portfolio Management | 345 |
| App. D | The NewProd 3000 Model | 347 |
| Reference Notes | 349 | |
| Index | 365 | |
| About the Authors | 381 |
Books about economics: Textiles or Mosbys Tour Guide to Nursing School
Methods for the Economic Evaluation of Health Care Programmes
Author: Michael F Drummond
The highly successful textbook Methods for the Economic Evaluation of Health Care is now available in its third edition. Over the years it has become the standard textbook in the field world-wide. It mirrors the huge expansion of the field of economic evaluation in health care.
This new edition builds on the strengths of previous editions being clearly written in a style accessible to a wide readership. Key methodological principles are outlined using a critical appraisal checklist that can be applied to any published study. The methodological features of the basic forms of analysis are then explained in more detail with special emphasis of the latest views on productivity costs, the characterization of uncertainty and the concept of net benefit. The book has been greatly revised and expanded especially concerning analyzing patient-level data and decision-analytic modeling. There is discussion of new methodological approaches, including cost effectiveness acceptability curves, net benefit regression, probalistic sensitivity analysis and value of information analysis. There is an expanded chapter on the use of economic evaluation, including discussion of the use of cost-effectiveness thresholds, equity considerations and the transferability of economic data.
This new edition is required for anyone commissioning, undertaking or using economic evaluations in health care, and will be popular with health service professionals, health economists, pharmacists and health care decision makers. It is especially relevant for those taking pharmacoeconomics courses.
Table of Contents:
| 1 | How to use this book | 1 |
| 2 | Basic types of economic evaluation | 7 |
| 3 | Critical assessment of economic evaluation | 27 |
| 4 | Cost analysis | 55 |
| 5 | Cost-effectiveness analysis | 103 |
| 6 | Cost-utility analysis | 137 |
| 7 | Cost-benefit analysis | 211 |
| 8 | Economic evaluation using patient-level data | 247 |
| 9 | Economic evalua tion using decision analytic modelling | 277 |
| 10 | Presentation and use of economic evaluation results | 323 |
| 11 | How to take matters further | 365 |
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