Marketing Theory or Bioremediation and Natural Attenuation

Marketing Theory: Evolution and Evaluation

Author: Jagdish N Sheth

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

Table of Contents:

Resurgence of Interest in Marketing Theory.
The Era of Turbulent Transition.
Framework for the Book.
Metatheory Criteria for the Evaluation of Theories.
NONINTERACTIVE-ECONOMIC SCHOOLS OF MARKETING.
The Commodity School of Thought.
The Functional School of Thought.
The Regional School of Thought.
INTERACTIVE-ECONOMIC SCHOOLS OF MARKETING.
The Institutional School of Thought.
The Functionalist School of Thought.
The Managerial School of Thought.
NONINTERACTIVE-NONECONOMIC SCHOOLS OF MARKETING.
The Buyer Behavior School of Thought.
The Activist School of Thought.
The Macromarketing School of Thought.
INTERACTIVE-NONECONOMIC SCHOOLS OF MARKETING.
The Organizational Dynamics School of Thought.
The Systems School of Thought.
The Social Exchange School of Thought.
WHAT WE HAVE LEARNED.
Is Marketing a Science or, at Best, a Standardized Art?
What Is, or Should Be, the Relationship between Marketing and Society?
Is It Really Possible to Create a General Theory of Marketing?
REFERENCES.

New interesting textbook: American Sphinx or How to Talk to a Liberal

Bioremediation and Natural Attenuation: Process Fundamentals and Mathematical Models

Author: Pedro J Alvarez

A groundbreaking text and professional resource on natural attenuation technology

Natural attenuation is rapidly becoming a widely used approach to manage groundwater and soil contamination by hazardous substances in petroleum-product releases and leachate from hazardous waste sites and landfills. This book provides, under one cover, the current methodologies needed by groundwater scientists and engineers in their efforts to evaluate subsurface contamination problems, to estimate risk to human health and ecosystems through mathematical models, and to design and formulate appropriate remediation strategies.

Incorporating the authors' extensive backgrounds as educators, researchers, and consultants in environmental biotechnology and hydrogeology, the text emphasizes new concepts and recent advances in the science, including:

• Quantification of the role of microbes in natural attenuation

• Biodegradation and chemical transformation principles

• Immobilization and phase change

• Biotransformation mechanisms

• Groundwater flow and contaminant transport

• Analytical models for contaminant transport and reaction processes

• Numerical modeling of contaminant transport, transformation, and degradation

Detailed descriptions of fundamental processes, characterization approaches, and analytical and numerical methods tied to relevant real-world applications make Bioremediation and Natural Attenuation: Process Fundamentals and Mathematical Models both a timely course text in hydrogeology and environmental engineering and a valuable referencefor anyone in the groundwater or risk assessment professions.