Monday, December 15, 2008

Free Trade Under Fire or Small Business Management

Free Trade Under Fire

Author: Douglas A Irwin

Growing world trade has helped lift living standards around the world, and yet free trade is always under attack by opponents. Critics complain that trade forces painful economic adjustments, such as plant closings and layoffs of workers, and charge that the World Trade Organization serves the interests of corporations, undercuts domestic environmental regulations, and erodes America's sovereignty. Why has global trade become so controversial? Does free trade deserve its bad reputation? In Free Trade under Fire, Douglas Irwin sweeps aside the misconceptions that litter the debate over trade and gives the reader a clear understanding of the issues involved. This second edition includes a new chapter on trade and developing countries and updates the entire text to deal with new issues such as outsourcing and steel tariffs.

Foreign Affairs - Richard N. Cooper

Here he provides an entree to recent empirical literature, which largely demonstrates that most of the charges against free trade do not stand up under serious empirical scrutiny. He offers an especially informative chapter on antidumping duties, which have historically been supported in the name of ensuring "fair trade."



Books about economics: Economic Geography Introduction to Contemporary Perspectives or Seven Step Job Search

Small Business Management

Author: Justin G Longenecker

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.



Table of Contents:
Part I. ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. Ch
1. The Entrepreneurial Life. Ch
2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity.
PART 2. STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. Ch
3. Getting Started. Ch
4. Franchises and Buyouts. Ch
5. The Family Business.
PART 3. DEVELOPING THE NEW VENTURE BUSINESS PLAN. Ch
6. The Business Plan: Visualizing the Dream. Ch
7. The Marketing Plan. Ch
8. The Human Resources Plan: Managers, Owners, Allies, and Directors. Ch
9. The Location Plan. Ch
10. The Financial Plan: Projecting Needs. Ch
11. The Financial Plan: Finding Sources of Funding. Ch
12. Planning the Harvest.
PART 4. FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. Ch
13. Customer Relationships: The Key Ingredient. Ch
14. Product and Distribution Plans. Ch
15. Pricing and Credit Decisions. Ch
16. Promotional Planning. Ch
17. Global Marketing.
PART 5. MANAGING GROWTH IN THE SMALL BUSINESS. Ch
18. Professional Management in the Entrepreneurial Firm. Ch
19. Managing Human Resources. Ch
20. Managing Operations. Ch
21. Managing Risk in the Small Firm.
PART 6. UNDERSTANDING WHAT THE NUMBERS MEAN. Ch
22. Managing the Firm's Assets. Ch
23. Evaluating Firm Performance.

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