The Work of Writing or One Year to a Successful Massage Therapy Practice

The Work of Writing: Insights and Strategies for Academics and Professionals

Author: Elizabeth Rankin

Professional and academic writing is often seen as dull, dry, and as boring to write as it is to read. In The Work of Writing, Rankin challenges these assumptions by encouraging the professional writer to develop a strong writing voice and become fully engaged with the writing process, thus producing written work that is lively and engaging. This book will give academic practitioners and other professionals critical help in determining what to write, how to write it, and how to position their written works succesfully for the markets they wish to reach. Rather than a style manual, The Work of Writing focuses on the thinking, strategizing, and decision making that goes on in the heads of academic and professional writers. In doing so, it deals with the complex issues of purpose, audience, genre, and voice that all writers face. Drawing on collective experience of academic and professional readers as well as writers, Rankin offers a framework to help writers think about their writing in realistic, practical, and productive ways. The book offers specific examples and "real-life" scenarios that are familiar to all academic writers--and by extension, to practicing professionals as well.

Booknews

Practical advice for academics and graduate students who want to hone their skills and liven up their writing. Rankin (English, U. of North Dakota), who leads writing seminars for faculty of all disciplines, covers the thinking, strategizing, and decision-making that underlie the writing of papers, reports, proposals, grants, curriculum guides, and other projects. She also deals with questions of purpose, audience, genre, and voice. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
	About the Author
1	The Work of Writing	1
2	Contributing to the Professional Conversation	9
3	Meeting Readers' Needs and Expectations	27
4	Finding Your Professional Voice	53
5	Seeing the Project Through	75
	Afterword	91
	App. A: Organizing a Writing Group	93
	App. B: Sample Book Proposal Guidelines	107
	App. C: A Few Good Books on Writing	111
	References	115
	Index	117

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One Year to a Successful Massage Therapy Practice

Author: Laura Allen

One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be pro-active in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.